Sam Cam the brand - what to expect from the Cefinn fashion label

Samantha Cameron is launching her own fashion brand in early 2017. Is it a case of the former PM's wife monetising her status, or does she know what she's doing? The launch of Cefinn, a new fashion brand by Samantha Cameron, confirms that first lady chic is the defining look of our era. They say that the mood of a decade crystallises halfway through and, as this one comes into focus, the preeminent style icons are variations on the theme of soft power. From the Duchess of Cambridge's globally do...